The enquiry leak check

You already have a system. It's just not software.

It lives across a WhatsApp inbox, a diary, three Excel files and one person's memory. It works, right up until the day it doesn't. First, see where it leaks. Then work out what it costs.

A phone showing a customer asking for a quote on Tuesday, marked Seen, next to a sticky note saying Reply
01

The enquiry you can't find

Serious budget, good conversation, back in March. You remember the chat. You don't remember the number, and scrolling WhatsApp for a half-remembered name is not a system.

02

The follow-up nobody made

Nobody forgot on purpose. Nothing reminded anyone. The quotation went out, the customer went quiet, and the file closed itself without a decision ever being made.

03

The quotation that ate the evening

Open last month's Excel, swap the items, fix the totals, check the discount maths twice, export a PDF that still looks like a spreadsheet.

04

The business that lives in one head

One person knows every customer, every price, every hesitation. The day they take leave, the whole business slows to their reply speed.

05

The customer who simply went quiet

Bought elsewhere? Decided against it? Needed one more nudge on a Tuesday? Without the answer, nothing improves next quarter.

Tap That's me on any that sound familiar.
60 seconds

Do the maths once. It's uncomfortable.

Drag the four sliders to match last month. Nobody else sees them, and nothing is sent anywhere.

AHow many enquiries came in last month?WhatsApp, calls, walk-ins, IndiaMART, referrals. All of them.40
BHow many of them never got a second follow-up?They asked, you replied once, and then nobody called again.10
CHow many of those could have become an order with one more call?Your honest guess. Set to 1 in every 5 of B until you move it.2
DYour average order valueA typical deal, not your biggest one.₹25,000
Lost every year
C×D×12

Orders you could have won last month, times your average order, times twelve months. Money you had already earned the right to, and let walk out of the door.

Your number
₹6,00,000 a year

40 enquiries (A). 10 never followed up (B). 2 of those could have closed (C). ₹25,000 average order (D). So 2 × ₹25,000 × 12.

You don't need Kriya to win more deals. You need it to stop losing the ones you had already earned.

The number above is an estimate. The real one depends on where your enquiries actually slip.

A cluttered desk with a phone, diary and sticky notes, and rupee notes slipping through a crack in the desk
13,900

A real example. One business I looked at had about 13,900 enquiries in its records. Fewer than 2% had ever had a second follow-up. Nobody was lazy. Nothing reminded anyone.

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